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source : Japan Times


Celebrities offer tote bags of hope
JAE LEE

In a time when handbags and briefcases appear to be giving way for the simple canvas holdall, ROOTOTE, a trendy fashion brand specializing in tote bags, has made quite a name for itself on the streets of Tokyo. And in light of the March 11 disaster, it is now using that popularity to generate relief aid.

Cooking up a design: Kiyomi Mikuni's personal chef's coat is used to style his contribution to the Tote as Canvas online charity auction. COURTESY OF ROOTOTE CHARITY EVENT




Tote as Canvas, a previously successful project for which anyone was invited to paint and customize a plain white ROOTOTE bag, has invited a variety of well-known creators to design tote bags, which will then be auctioned off for charity.
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This year, Super Planning Company, which produces ROOTOTE bags, is focusing its efforts in Japan by contributing to Tohoku-Kanto earthquake and tsunami disaster aid.
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ROOTOTE's 5th charity auction of celebrity-designed bags takes place online after an exhibition at Omotesando Hills. Again, the proceeds will be donated to Save the Children Japan, and the money will go toward helping kids in the Tohoku area. It has already gained the attention and support of both Japanese and non-Japanese celebrities, from various fields, with about 90 of them contributing designs. Actress Koyuki — widely known for her international screen debut costarring with Tom Cruise in "The 'Last Samurai' " — has dyed her tote red and given it frilly lace trimming, and four members of the top J-pop idol group AKB 48 have produced a set of cute cartoonish designs. Other celebrities include American Enka singer Jero, pro-soccer player Yosuke Kashiwagi and many more, all of whom have also personally autographed their bags. Most of the totes express optimistic messages of hope and love, others show a freedom of artistic expression. French singer Clementine drew a scene of Paris with the message "Keep your hopes up," while chef Kiyomi Mikuni tailored a chef's coat, one that he had been using for more than 20 years, into a stylish bag.

More
http://search.japantimes.co.jp/mail/fs20110407a4.html


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http://search.japantimes.co.jp/mail/nn20110407a2.html


Foreign visitors staying away in droves
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Ex-governor of Fukushima blasts Tepco's cozy ties
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They already lost homes, boats -- now they may not be able to fish
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Radiation exposure limits to be tightened
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JET post best, not 'pityfest'
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http://search.japantimes.co.jp/mail/nn20110407f1.html


U.S. teacher stays to return favor to helpful residents of Miyagi town
MIZUHO AOKI
http://search.japantimes.co.jp/mail/nn20110407f2.html


Toyota to restart more domestic plants
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Overcoming the nuclear crisis
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Fallout of nuclear and financial meltdowns
GEORG ZACHMANN
http://search.japantimes.co.jp/mail/eo20110407a1.html

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End to rolling blackouts eyed this month
The Ministry of Economy, Trade and Industry intends this month to end Tokyo Electric Power Co.'s rolling blackouts, according to sources.
http://search.japantimes.co.jp/mail/nn20110407a3.html


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